Since you opened this blog, it is safe to assume that you are interested in learning more about motion graphics.
Motion Graphics is a tool that can help you better reach your customers, with motion graphics that support plain text.
Motion graphics, when used correctly, were found to increase sales opportunities by up to 90%.
Still not convinced that motion graphics are now an inevitable part of video advertising? Well, tell that to the company whose conversion rates jumped from 10% to 50% when they started using motion graphics.
All of these statistics indicate that adding motion graphics to your arsenal would be one of the best decisions you make for your business.
Motion graphics have come a long way since its inception in the 1960s and have opened up new horizons for all types of businesses.
Since time is money, it is time for us to delve into this topic.
What is Motion Graphics?
So let's get down to business. Motion graphics are a combination of animated text and graphics accompanied by suitable audio.
Motion graphics use the most basic 2D and 3D shapes along with appropriate text and narration.
Why have they become so popular? Because they simplify extremely complex ideas. Plus, they help present infographics in a way that won't bore you to death.
The use of vibrant colors and graphics is sure to attract the attention of your viewers. (You know how short an individual's attention span is, these days.)
For example, let's say you have TONS of information. But you don't want to overload your viewers and cause their mental hard drives to crash.
What do you do for a living?
Use motion graphics! Simplification is key.
Include minimalist and engaging visual content alongside your narration. Giving them these multiple inputs will help them understand things better.
The two main differences that you will see between normal animation videos and motion graphics videos are the plot and the use of characters.
The animation studio videos that we see are usually poignant stories of humans or even puppies.
But, motion graphics tend to stick to the basic shapes that I've already mentioned. You won't find Elsa and Anna explaining the stats in a video with motion graphics. But rectangles? Sure. Phone screens? Of course.
Most importantly, these videos will help create a lasting impression on the minds of your viewers.
How can companies use Motion Graphics?
Certainly, the use of motion graphic videos to inform or attract customers is NOT limited to a particular type of business organization.
No matter the size of your business, it is an effective marketing tool and strategy. So here is a list of ways you can use motion graphics to boost your business.
Create brand story videos that allow potential this site customers and other businesses to understand who you are and what you do.
Use it to explain ideas, products, or services that you can't really get on screen.
Present your infographics, statistics, and data in a way that grabs the attention of viewers.
Include motion graphics in your live action videos to make them more interesting, witty, and informative.
Motion Graphics Video Types
It is difficult to draw a line between motion graphics animation video and other types of animated videos. People often mistake one for the other.
But, the two main groups that we can classify them into are purely motion graphics / animated graphics and live action videos with motion graphics.
Purely animated motion graphics videos
These types of videos are made up entirely of text and designs. They will represent icons and images that transform, move along with the accompanying text and audio. The audio can be a narration or music.
This type can be seen most commonly in explainer video. The firm will use texts, graphics and narrations to explain a product or service. For example, here is an explanatory video that uses motion graphics to explain its service.
What Makes a Good Motion Graphics Video?
Motion graphics are an art form unto themselves. They, like all other types of videos, become a hit only when all their parts work together seamlessly.
Text
First of all, a script is absolutely necessary when creating motion graphics. Like a movie, these videos will fall apart without a proper script.
The graphic designer / animator works based on the script and develops the final product that will blow everyone away.
Text and graphics
Text and graphics are essential for a motion graphics video. Since reports say that 85% of videos are watched silently, adding captions or captions will be an incentive for more people to watch the video.
Also, making the graphics attractive and colorful according to the target audience will help increase viewer engagement. Thinking outside the box is always a good strategy to follow when designing them.
Audio
On the other hand, in case the viewer has the headphones on or the privacy to play the video out loud, they will surely pay attention to the audio. Many of these videos have background narration that matches the text and graphics on the screen.
If the visual component is self explanatory enough, suitable music can be used instead of narration.
Play speed
Another aspect that most creators might ignore is speed. If the video is too slow, the audience will lose interest and move on. If you play too fast, they will be left confused and not understanding. Therefore, it is of the utmost importance that you choose a suitable playback speed.